By Simon Moores
Perhaps the most surprising part of Tesla Motors’ foray into the home energy storage market was the price.
The starting price of $3,000 for a 7kWh Powerwall or $3,500 for a 10kWh design was astonishing low with pre-launch expectation topping $10,000.
Benchmark Mineral Intelligence estimates that the 10kWh Powerwall battery alone - minus the pack assembly, cooling system, casing, delivery and installation - will cost between $2,500 and $3,500 to manufacture.
Therefore, it is clear that Tesla has been aggressive with its pricing strategy to spark real change and adoption . . .