Eye of the storm – VW & Electric Vehicles

VW may pin hopes on electric vehicles and new battery pack design to revitalise embattled brand.

Ships threatened by storms are positioned to face the wind as the captain down to the lowliest rating brace themselves for impact. The storm created by Volkswagen’s (VW) Dieselgate scandal continues to lash the company and, like the crew of an embattled vessel, the management’s efforts are focussed on keeping the corporate ship righted and afloat.

Electric vehicles (EV) could prove an important means of doing this, mitigating both the scandal’s damage on VW’s reputation and carving out . . .


Login to continue reading!

This article is restricted to Benchmark Members

Login

Not subscribed yet?

Subscribe Today!